An Open Letter: Restructuring & Finding Focus

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To our fans and friends; to everyone who has continued to support and believe in Nourished…

Nourished Magnesium is my 5 year-old passion project. It was born shortly after my now 6 year-old daughter was born. The fire to bring it to fruition sparked quite early on in my pregnancy when I became increasingly aware of how certain products that I used to soothe pain and discomfort had potential risks for my health and body.

I dealt with discomfort from the pregnancy and my family had their own laundry lists of aches and pains, as well. When I stumbled upon the idea to create a line of topical magnesium products, it honestly seemed too good to be true. Magnesium had the potential to benefit folks experiencing everything from muscle pain and inflammation, to restless legs and growing pains – and that’s just naming a few.

In most cases, topical magnesium provides results almost instantly. As powerful as these products are, though – it has been challenging to turn this into a business venture. My unconditional love and trust in these products is what makes it possible for me to push forward through constant challenges; challenges that have definitely forced me to reevaluate and reconsider the best direction to take on a number of occasions.

It’s a progressive product, one that hasn’t gotten much recognition or coverage in mainstream media. Topical magnesium is still finding its place in the market, so I work really hard to focus on product awareness and education to get folks to trust in its abilities.

Heidi Jirotka

“As a company, we have encountered a substantial roadblock on a path to success that we worked so hard to carefully map out.”

Fast forward to present day. Life has changed for most of us, in a number of unique and unexpected ways. We shop more carefully, our ‘wants’ and ‘needs’ have evolved, and the way we choose to direct our energy/spend our spare time is completely different. It’s no surprise that, as a company, we have encountered a substantial roadblock on a path to success that we worked so hard to carefully map out. The past few months have posed the most significant challenge yet for us. We somewhat lost our footing and that path seemed to vanish from right underneath our feet.

You see, we grew this company at trade shows, markets and fairs. We met customers face-to-face and established trusting relationships. Those customers then became the key to growth; helping us by organically spreading the word, sharing unbiased thoughts and impressions of our products, and providing feedback that helped to fuel our motivation to push forward.

With change in the air, we haven’t been able to connect with customers in the same way as a result of physical distancing. We also don’t have a traditional storefront. We’ve had to devise a new plan to move forward with.

We feel so strongly that our products have a purpose in this world and that they speak for themselves – proving their potential within minutes of the first application. Magnesium is known as a powerful pain reliever, and has been for years; countless studies have been done all around the world. We are exploring new paths, and new ways to better connect with you – our valued customers – and with those who continue to suffer in silence; those customers who have yet to discover the bountiful benefits of topical magnesium.

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“Despite any lingering fear or confusion, I still feel a sense of absolute trust and love for our products and our mission.”

In a world currently controlled by COVID, Nourished now runs almost completely online, with support from local retailers and health practitioners who help to spread the word about our line. We are exploring new, innovative ways to celebrate this shift to mostly online sales and we look forward to continue engaging and connecting virtually with you.

Since the very beginning, I have felt completely guided by and 100% trusted in the potential of Nourished. I started this company when we had very little income, and I was also navigating a separation – all while raising a toddler.

I never felt fear. My trust in the benefits of our products was strong enough to prevent that. However, restructuring and rebuilding the business in a whole new way while having a child at home has allowed for a bit of fear to creep in. These are times when very little feels normal or routine for any of us. We feel things on a deeper level and we’re more aware of the fragility of everything we have always relied on and trusted in.

The most daunting part of it all? The fear of wondering how we can continue to create connections online that feel as genuine as the ones we spent so much time focus on realizing in-person. Our team is hard at work creating honest content that we hope you all will love. Blogs just like this, along with social media content that celebrates your success stories and highlights the beautiful benefits that our products can provide.

Despite any lingering fear or confusion, I still feel a sense of absolute trust and love for our products and our mission. It has always been the same since the very beginning. You, our incredible customers, have lovingly carried our company to where it is today – and we can’t thank you enough for that. The astonishing feedback, along with stories of relief and the ability to engage in life’s activities again; well, they have always reminded us of the purpose and need for these products. You continue to inspire us to continue forward with our company’s new path.

With so much gratitude and love for those that have been any part in our growth and success,

Amanda Rhyno
Founder/CEO of Nourished Magnesium